ABS-CBN Rules Primetime in July2011 TV Ratings

ABS-CBN ruled the national TV ratings in the viewer-rich primetime (6 pm to 12 nn) wherein advertisers invest 75% of their TV ad spending.

Kantar Media, which has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services, reported that ABS-CBN’s primetime offerings soared to an average audience share of 42% in July, an eleven-point lead against GMA’s 31%; thereby, giving advertisers more value to their investments on ABS-CBN’s high-rating primetime shows.

Data show that most Filipinos prefer “100 Days to Heaven” for entertainment viewing on weeknights and ” Maalaala Mo Kaya” on weekends, while they tune in to “TV Patrol world” when it comes to news and information. These three topped all programs in July.

Twelve out of the top 15 most-watched programs nationwide in July were on ABS-CBN. The are “100 Days to Heaven” (32.5%), “Maalaala Mo Kaya” (30.2%), “TV Patrol” (28.5%), “Guns and Roses” (27.9%), “Pilipinas Got Talent” (27.5%), “Rated K” 26.2%), “Minsan Lang Kita Iibigin” (25%), “Wansapanataym” (24.8%), “You Got It 2” (24.2%), “Goin Bulilit” (22.2%), “Gandang Gabi Vice” (21.3%), and “Mula sa Puso” (21%).

ABS-CBN’s coverage of President Aquino’s State of the Nation Address had more viewers across the contry as its ratings hit 14.1% percent, higher than GMA’s 13.3%.

ABS-CBN’s Kapamilya Gold afternoon block, meanwhile, strengthened its performance with its front runner “I Dare You” (13.2%) beating its rival program “Gourmet” (10.1%) as well as GMA’s other afternoond offerings such as “Sisid” (12.7%) and “Blusang Itim” (12.5%).

ABS-CBN obtained a national TV audience share of 36% in July, higher than GMA’s 34%.

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.

ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer sales.