BURBANK, CA, March 9, 2011 – Warner Bros. Pictures’ Harry Potter and the Deathly Hallows - Part 1 has become the highest grossing installment in the Harry Potter franchise in international markets. With just months to go before the release of the finale of the record-breaking film series based on the beloved books by J.K. Rowling, Harry Potter and the Deathly Hallows – Part 1 has earned a staggering $657.24 million and counting, soaring past the previous record-holder, 2001’s Harry Potter and the Philosopher’s Stone, which grossed $657 million. The announcement was made today by Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures.
“It’s tremendously gratifying to reach this benchmark as we enter the final stretch of this remarkable journey,” said Jeff Robinov, President of Warner Bros. Pictures Group. “We share this achievement with Jo Rowling, whose books are the foundation of this rich and vibrant world, as well as the talented people who brought her vision to life on the screen.”
“We are also incredibly proud of our teams around the world who have brought a consistent level of excellence, passion and ingenuity to the campaigns for these films,” said Sue Kroll, President, Worldwide Marketing for Warner Bros. Pictures. “And, of course, we’re thrilled that longtime fans and new audiences alike have continued to champion each film, resulting in the huge success of Harry Potter and the Deathly Hallows – Part 1.”
Kwan-Rubinek added, “These numbers speak to the phenomenal and enduring strength of this property, which has captivated audiences across all borders, regardless of age or culture. We’re looking forward to releasing Harry Potter and the Deathly Hallows – Part 2 this summer, which will be a fitting way to bring to a close the movie event of a generation.”
With the success of its first six of seven titles, the Harry Potter series had already achieved the distinction of being the top-grossing film franchise of all time, with a combined worldwide gross of $6.37 billion. This benchmark for Harry Potter and the Deathly Hallows – Part 1 - which has earned $951.8 million worldwide - as well as the anticipation for Part 2, opening globally on July 15, 2011, should ensure its place in film history for years to come.
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