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Tuesday, May 7, 2013
TOP 10 CONSUMER BRANDS IN THE PHILIPPINES GOT ONE COMMON DENOMINATOR: ABS-CBN ARTISTS AS ENDORSER!
Top consumers’ choice if not all, almost houses ABS-CBN stars as endorsers.
John llyod Cruz (3) and Sarah Geronimo (2) emerged as big Household names endorsing Top Brands.
1. Nescafe – Coco Martin, Sarah Geronimo
2. Lucky Me – Luis Manzano, John Llyod Cruz, Edu Manzano and Ms. Sharon Cuneta, Joshua (Going Bulilit)
3. Surf – Freelance Models, Lumen, etc,
4. Milo – Jepoy Lizardo, AJ perez (late) Chris Tiu
5. Ajinomoto – Sarah Geronimo
6. Bear Brand – Vilma Santos, John llyod Cruz, Eugene Domingo, Going Bulilit Kids
7. Palmolive – (CP) KC Concepcion, Anne Curtis, Janella Salvador, Carla Abellana
8. Silver Swan – Jodi Sta. Maria, Young Husband Brothers
9. Oishi -- John Llyod Cruz, Elmo Magalona Freelance Artists
10. Safeguard (P&G) -- Freelance Models/Artists and Skin care Experts
PLUS, PROCTER & GAMBLE (P&G) And COLGATE-PALMOLIVE (CP) exclusively airing their product commercials in ABS-CBN, also, Kapamilya Artists dominate these top big brands.
P&G - Angel Locsin, Kris Aquino, Sarah Geronimo, Kim Chui, Anne Curtis, Boy Abunda, Angelica Panganiban, Cristine Reyes, Dawn Zuleta, Gretchen Baretto, Angel Aquino, Maricar Reyes, Daniel Padilla, Gerald Anderson, John Llyod Cruz, Vic Sotto, Regine and Ogie Alcasid, Michael V.
CP - KC Concepcion, Anne Curtis, Janella Salvador, Carla Abellana, Julia Baretto,
Not to mention that almost all kinds of commercials, from clothing brands to appliance, from real-property to day-to-day needs, From Fast-food chains to educational brands. ABS-CBN has spread their stars in different market.
In short, ABS-CBN stars are the most in-demand and bankable when it comes to Product endorsements.
Also, amidst the fact that ABS-CBN charges more airtime fee to advertisers than any network, Advertisers still put their large chuck of money on ABS-CBN believing on its nationwide and international reach. This proves that the TV ratings company ABS-CBN subscribed into is real, valid and credible.
We can note also the segment buy happening in Major Shows of ABS-CBN like ASAP, SHOWTIME, RATED-K among others. This means that investors trust the performance of the show and its credibility to draw wide audience.
Plus, Advertisers also are sponsoring ABS-CBN shows and movies as proven by JDC, IKA, BCWMH, ITAMAAW, Ang Tanging Ina Sequel, Unofficially yours, among others.
Seen also on daily-basis that ABS-CBN commercial gap contains a lot of top brands and household products. ABS-CBN got fewer network plugs and a lot of advertisement loads from day-time to Prime-time.